Social content with a plan behind it.
I plan, design, write, and schedule social content. You review a month of posts before anything goes live, and every carousel, story, and reel looks like it came from the same brand.
- PlatformsInstagram, Facebook, LinkedIn
- FormatsCarousels, stories, reels, quote cards, event promos
- ToolsFigma, Photoshop, Lightroom, InDesign
- Since2015
In short
I run social media as a monthly system: a plan tied to what you are selling or promoting, content designed in your brand, captions written for each platform, and a scheduled calendar you approve in advance. I have done this for a business association, a national tourism office, DTC product brands, and wellness educators.
How I run it
- Review what exists. I look at your recent posts, what performed, and where your audience actually engages.
- Plan the month. You get a calendar with themes, formats, and key dates to approve before production starts.
- Produce in batches. Designs and captions arrive for review ahead of their publish dates, so edits never hold up a post.
- Publish and report. Posts go out on schedule, and the monthly report feeds the next plan.
The work, line by line.
Take the full scope or only the parts you need. Everything below is work I do myself, from planning to the final build.
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01
Content strategy
A monthly plan built from your offers, launches, events, and the questions your audience keeps asking. Each post has one job, and the mix shifts as the numbers come in.
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02
Design
Carousels, stories, quote cards, and event promos built in your brand system. I set up templates first so the feed stays consistent when volume goes up.
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03
Copywriting
Captions written per platform. A LinkedIn post and an Instagram caption about the same launch read differently, and I write them that way.
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04
Short video
Reels and short cut-downs edited from footage you already have, sized for each platform.
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05
Scheduling and reporting
A shared calendar, scheduled posts, and a monthly report on reach, engagement, and link clicks, with what I plan to change next month.
Work that backs this up.
Full write-ups with the brief, the approach, and what shipped. More samples are in the portfolio.
- 01 Case studyMakati Business Club Business Matters quote-card series, event photography, and member communications.
- 02 Case studyPhilippine Department of Tourism Social graphics that turned the 2015 tourism results into three shareable numbers.
Questions, answered.
Which platforms do you manage?
Instagram, Facebook, and LinkedIn are where most of my social work runs. I size and write content for each one separately.
Can you work inside our existing brand guidelines?
Yes. I build post templates from your guidelines before producing anything, so every graphic matches your fonts, colors, and tone.
Do you also write the captions?
Yes. The same person writes the caption and designs the graphic, so the headline on the image and the text under it tell the same story.
Do you shoot photos and video?
I shoot event and aerial photography myself and edit short video from footage you supply. Samples are in the portfolio.