- Home
- Work
Work
Case studies and selected work.
Five projects written up in full, with the brief, what I did, and what happened. Below them is the full portfolio: 35 projects across web, brand, social, email, and print.
Case studies
The full story, with numbers where I can share them.
- 01 Funnel, Meta Ads, trackingThe ads looked like a loss. Meta was missing half the revenue. Meta reported $1,215 in sales. The funnel took $2,476. Finding the gap, and a July turnaround that cut cost per buyer by 59%.
-
02
Email, KlaviyoKlaviyo lifecycle email for a DTC appliance brand
A five-email welcome series and seven recovery emails for Fritaire's self-cleaning glass air fryer, written, designed, and built in Klaviyo.
-
03
Web design, brand identity200+ custom websites for luxury real estate
Four years art directing custom websites and brand identities for agents and brokerages across North America, backed by public five-star reviews.
-
04
Print, presentation, socialCommunications for the Makati Business Club
Two annual reports, the 2020 Annual Membership Meeting deck, the Business Matters social series, and event photography for a Manila business association.
-
05
Government, socialA year of Philippine tourism in three numbers
Social graphics for the Department of Tourism that turned 2015 results into three shareable numbers under the It's More Fun in the Philippines line.
Portfolio
Selected work
